Umm...huh?

Spotted at a grocery store (and thankfully photographed by) Dave Vogt.

Snuggles? What? Would you buy a package of buns with a declaration like that on its packaging? What was the Toufayan marketing department thinking?

"Hey, y'know these rolly things, they, like hug your dog, dude."

"So we should, like, call them huggers?"

"Whoa, dude, that's too weird."

"Then how about Snuggles...?"

Oh, and it's better than all those other fun rolls you see on the shelf -- because these are the ultimate fun rolls.

12 ounces of snuggley goodness for your hotdog.

[Thanks, Dave, for letting me post your pic.]